The programmer's primary weapon in the never-ending battle against slow system is to change the intramodular structure. Our first response should be to reorganize the modules' data structures.
- Frederick P. Brooks, Code Complete: A Practical Handbook of Software Construction by Steve C McConnell , ISBN: 1556154844 , Page: 38
 
Where is the information?

Lost in data.

Where is the data?

Lost in the #@%!&database!
- Joe Celko, The Guru's Guide to SQL Server Stored Procedures, XML, and HTML (With CD-ROM) by Ken Henderson , ISBN: The Guru's Guide to Transact-SQL , Page: 163